In a previous post, we mentioned writing a HTML email campaign may be compared to writing the three main parts of a play: the beginning, middle, and end. This post deals with writing the middle portion of an email. After you address the problem or reason why you need to deliver the message, the next …
Writing An Effective HTML Email Campaign – Part 2 Read More »
Tricom approaches website design differently than other web shops. We don’t build websites like others. And we don’t approach our clients like most other companies. This is the first post of a series outlining how Tricom proves different. These posts will illustrate how we provide a different model in web design. Ultimately, we believe our …
Integrity: A Distinction of Tricom’s Web Design Approach Read More »
Need help with managing your website’s content? Do you find yourself without enough time to keep your website up-to-date? If so, there is a solution. Tricom, a national website development company in Dallas/DFW TX, is happy to help you manage your website’s content. To get started, ask for your free quote today.
When designing your website, it’s common to focus on the fine details. But sometimes the big picture gets lost along the way. You miss the web forest for the trees. When you fail to focus on the big picture, you may not achieve your website’s main purpose. You may end up wasting hours of expensive …
Ever read a print advertisement that had a long website URL with multiple forward slashes? So it looked like www.tricom.us/thisurl/iswaytoolong. It’s for these situations we are writing this post, so you can avoid this unnecessary advertisement mistake. The reason long URLs with multiple forward slashes are uncool is because it makes the reader work too …
Facebook provides a means for getting feedback from your customers. Before Facebook, you would provide your email and phone information on your website to receive customer responses. But today, you can receive customer responses to your Facebook posts. This information can prove valuable information as you seek to engage with your customers. What Information Is …
Video can say more than pages of written text. Watching someone speak captivates our attention. We hear the inflection of their voice, which adds to the message. You can add video to your website to communicate a message. Perhaps you have a company introduction you’d like to put on your website’s homepage. Or maybe you …
Branding is important. It distinguishes your organization from others. It sets the tone for your company or non-profit. There are three web branding opportunities you may consider. Social Media Places like Facebook, Twitter, and Google+ provide a place to upload your company’s logo. So every time someone visits your social media page, they see your …
Kerning is not a sport, it is a way of life in the world of typography. Kerning is the space given between font characters. The more space, the different your words will look on your website. Why would you want to adjust the kerning of your website’s paragraph and header text? The answer is twofold: …
If your website isn’t mobile, then it isn’t being seen by 10 percent of the people out there. That means your website is missing out on a significant number of readers and followers. Without a mobile site, your website’s effectiveness diminishes. How do you know? If 10 percent of web viewers use a mobile device, …
