Tricom is committed to helping you communicate better. To help with this, we have a weekly e-Newsletter that provides short articles on topics that can help you communicate your messages efficiently and effectively. Sign up to our newsletter at www.tricom.us/enews.
Want to increase user engagement on your website so readers stick around longer on your site and perform the calls-to-action you want them to do? One way to increase user engagement is by peppering your site with lots of hyperlinks to other pages on your website. Wikipedia does an excellent job with this strategy. The …
Tired of your website’s homepage that was designed several years ago and now has become stale? Want to freshen up the most important page on your website? If so, you have an exciting road ahead. Your homepage is the most trafficked portion of your site and so it must be attractive, engaging, and useful to …
Like a pair of cheap boots, cheap fonts can spoil your look. Ugly fonts distract rather than enhance. They detract from your purpose and create distraction. Some common mistakes are overusing italics, capitalization, or using a serif font like Times New Roman on your website. These font fashion violations should be addressed. Doing so will …
So you spend countless hours polishing your appeal letter and send it out. You anticipate a big draw since your message was clear and compelling. You hope the effort you invested in this appeal pays off… literally! To your dismay, after waiting two weeks, no one responds. Not a single person. You bang your head …
How do you know what you don’t know? The answer: Google Analytics. This free tool provides useful stats on your website. It takes the guessing game out of play by giving you statistics that tell you the health of your website. Google Analytics lets you know how many visitors come to your site, which parts …
WordPress is one of the leaders in blogging platforms. They are used by millions. And since they provide free blogs and encourage companies to offer free plugins, they provide an outstanding service…for free! And it gets better: they have a free iPhone app that lets you publish posts and pages on the go. You can …
Do you have questions about how to take your website to the next level? Do you want to increase engagement with your constituents? If so, you’ll be happy to know we provide a free newsletter, which addresses these topics. Sign up today to get your free Tricom e-Newsletter.
Don’t judge a book by its cover? How about an email by its subject line? Is the title of your electronic message that important? Yes. If your subject line contains certain phrases that seem “spammy,” then Baracuda or other spam servers may block your message from delivering to your intended recipient. When this occurs, your …
Many of your constituents visit social network sites. They look at your organization’s Facebook or Twitter page to learn more about you. And if you have fresh content posted regularly, they will likely come back to see your social media pages. Because your people frequent Facebook, it’s important you engage with them using this platform. …
