Email is old, social media is new. Gone are the days when email was the primary way your constituents would contact you. Now they can tweet you directly. But if you’re company is not on Twitter, then your people can’t contact you via Twitter. And since people use Twitter to receive company updates, not having …
How do you pick images for your website? Do you start with an image that has the line, texture, and colors you want. Or do you find an image whose illustration supports your desired message? Or are you restricted with having to choose from among your company’s approved images? Choosing the right image requires a …
Have you ever wished you could be at two different locations at the same time? Perhaps you have two equally exciting dinner engagements that you want to attend. Or maybe you want to go grocery shopping but need to get the car inspected. These moments make you pause and wish you could be in multiple …
Tricom’s fifth strategic point is to optimize your website for search engines. Search engine optimization or SEO provides the ability for your website to rank higher on keyword searches so more people will visit your website. With more people coming to your site, the opportunity for new revenue occurs as people become familiar with your …
Tricom’s fourth strategic point is to communicate through social media. Twitter and Facebook are two popular social media platforms. Here are some questions to ask. 1. Does your company already use social media? If so, what are the stated reasons for using social media? And what are the company’s objectives for using social media? 2. …
Tricom’s third point is to consider setting up an effective electronic communications system. Most refer to this as an email campaign. Here are some questions to ask when considering email as a viable communications strategy. 1. Do you already have an email system? If so, how successful is it? How many people on average open …
As you may recall from our first post, Tricom’s Five Point Communication Plan begins with updating your organization’s website. This first step helps you lay a communications foundation. Updating your website provides the undergirding for the remaining four communications strategies. Tricom’s second point is updating your website’s graphic and written content. I have a phrase …
Tricom offers a five-point plan to help companies and non-profits with their communications. Although not comprehensive or prescriptive, these five strategies offer a means of sharing information to others. They provide reliable and efficient ways to keep people updated with important events and news items. This is the first of a series of five blog …
Although Tricom is based in McKinney Texas, we serve organizations wherever they reside. Whether in Los Angeles, Dallas, or Antarctica, we can help. Since we leverage the Internet for communications, we can Google Chat with our clients who live far away from Texas. Our goal is to support you wherever you are and help you …
Who are we? Tricom is a web and graphic design company committed to helping others communicate their messages through the media of technology. Interested in learning more about Tricom? Visit our company’s website at www.tricom.us.
