Tricom https://tricom.us A Strategic Communications Company Sat, 21 Jun 2014 21:06:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 Ceiling Magnets, SEO, SEM, and Increasing Your Revenue https://tricom.us/2014/06/21/ceiling-magnets-seo-sem-and-increasing-your-revenue/ Sat, 21 Jun 2014 14:14:01 +0000 https://tricom.us/?p=1399 Hanging ceiling magnets are a great invention for installing signs in grocery stores, conferences, and other public places. These magnet hanging systems are made by Clik-Clik. So how do these ceiling magnets relate to SEO and increasing your business’s revenue? Well, there are several distributors that sell the ceiling magnets. One is Clik-Clik USA by …

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Hanging ceiling magnets are a great invention for installing signs in grocery stores, conferences, and other public places. These magnet hanging systems are made by Clik-Clik. So how do these ceiling magnets relate to SEO and increasing your business’s revenue?

Well, there are several distributors that sell the ceiling magnets. One is Clik-Clik USA by Retailer Solutions Company. On this website you can purchase these ceiling magnets and other products to help your business. But there are other companies who also sell this product, such as Clik-Clik Systems Inc. Because of the competition for selling these hanging ceiling magnets, search engine optimization (SEO) and search engine marketing (SEM) become important in gaining online customers.

Consider search engine optimization (SEO). This is sometimes referred to as “free advertising” because it allows online visitors to see your company’s website in their organic search queries. For example, if someone were to search for the phrase “hanging ceiling magnets” and if your website appeared first in the search results, you would likely receive more traffic to your website then if you were listed lower on the search results page. In other words, the higher your position on the search results page, the more free advertising you get because more visitors will likely come to your business webpage.

Consider search engine marketing (SEM). This is referred to as “paid advertising” because you need to purchase online ad space. Gone are the days of advertising in phone books. Now people use Google, Yahoo, and Bing to find their products. So instead of advertising in phone books, people are now advertising in Google Adwords, Bing, and others. By purchasing ads on these platforms, you then get your business listed either at the top of the search results page, in the sidebar, or at the bottom of the webpage. By having your ads appear in prominent locations on the page, you then increase the amount of traffic to your website and then can increase your online revenue.

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Web Content Management Training https://tricom.us/2013/02/01/web-content-management-training/ Fri, 01 Feb 2013 05:17:32 +0000 https://tricom.us/?p=1008 One key benefit for choosing Tricom as your website design company is our ability to provide outstanding web content management training. We believe in empowering our clients in managing their website’s information. We build websites that our clients can use. Other companies may force you to let them manage your content. Or they lock you …

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One key benefit for choosing Tricom as your website design company is our ability to provide outstanding web content management training. We believe in empowering our clients in managing their website’s information. We build websites that our clients can use.

Other companies may force you to let them manage your content. Or they lock you into an inflexible website template that you can’t alter easily. Why would you choose a company that forces you to stay within the limitations of their website template? Wouldn’t you rather want the freedom to expand your website as technology advances over time?

At Tricom, we will build your website with room to add new features. We use an open source platform that millions of people use. Our websites empower you. To learn more, ask for your free quote today.

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Three Repetition Graphic Design Principles https://tricom.us/2013/01/31/repetition-graphic-design-principles/ Thu, 31 Jan 2013 06:00:47 +0000 https://tricom.us/?p=1373 Repetition graphic design principles prove vital to your website. In her book, The Non-Designer’s Design Book, Robin Williams discusses the importance of repetition in graphic design. Having consistency helps in strengthening a graphic design composition. And I believe this principle of repetition also applies to web design for the following reasons. Three Repetition Graphic Design …

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Repetition graphic design principles prove vital to your website. In her book, The Non-Designer’s Design Book, Robin Williams discusses the importance of repetition in graphic design. Having consistency helps in strengthening a graphic design composition. And I believe this principle of repetition also applies to web design for the following reasons.

Three Repetition Graphic Design Principles

Typography

If you have multiple paragraph type faces, then your website will look weird. Suppose you have arial as your type face for your homepage paragraph text. And then on your About page, you have Times Roman as your paragraph text. Your website will look like it was pieced together with duck tape. Instead of varying your paragraph text, keep it consistently one type face. Repeat the same paragraph text all throughout your website.

Now this doesn’t mean your headers have to be the same type face. They can be a serif font or anything else that is different than the paragraph text. But when creating your cascading style sheet, consider keeping all of your paragraph text the same size and font type. Practice the art of repetition.

Navigation

Keeping your navigation consistent will help your website viewers find the content they need. So consider repeating your main navigation in the exact same way for every webpage. Even having your navigation’s order the same proves important. If one navigational element is rearranged differently on certain web pages, then a person may accidentally click on the wrong navigation item.

Now sometimes your sidebar navigation may be different based upon certain webpages. This is perfectly fine. But for the main upper navigation, repetition will help you maintain consistency across your entire website. And consistency will make for a much stronger website user experience.

Logos

Keeping your company logos consistent across your entire site proves important. Repeat the same logo. If you need to resize your logo for certain pages, that’s fine. But having different logos on different pages looks unprofessional. Make sure that your logos are consistent and that any old logos are updated with the new logo.

If you want a new website, Tricom is happy to speak with you. Ask for your free quote today.

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New Tricom Magazine https://tricom.us/2013/01/30/new-tricom-magazine/ Wed, 30 Jan 2013 06:00:41 +0000 https://tricom.us/?p=1370 Tricom is happy to announce it’s new magazine. This publication is powered by paper.li. You can view our magazine on our website. This magazine is a compilation of our posts and tweets organized under topics such as Technology, Education, Stories, etc. This organization around specific topics is what makes this magazine helpful. So check out …

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Tricom is happy to announce it’s new magazine. This publication is powered by paper.li. You can view our magazine on our website.

This magazine is a compilation of our posts and tweets organized under topics such as Technology, Education, Stories, etc. This organization around specific topics is what makes this magazine helpful. So check out our magazine and share it with your Facebook, Twitter, and Google+ friends.

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Graphic Design 201: Contrast https://tricom.us/2013/01/29/graphic-design-201-contrast/ Tue, 29 Jan 2013 06:00:44 +0000 https://tricom.us/?p=1356 In a previous post, we discussed the importance of contrast in graphic design. This post will provide some specific examples of how contrast can help improve your website. Although not exhaustive, the following suggestions will help you see the importance of leveraging contrast in your graphic design. In her book, The Non-Designer’s Design Book, Robin …

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In a previous post, we discussed the importance of contrast in graphic design. This post will provide some specific examples of how contrast can help improve your website. Although not exhaustive, the following suggestions will help you see the importance of leveraging contrast in your graphic design.

In her book, The Non-Designer’s Design Book, Robin Williams discusses the importance of contrast. Contrast can be the size of your magazine’s header font. Or it can be the color of your page’s background. The idea is to create a noticeable difference between two elements so that each element stands out from the other.

Header Font Size

When choosing a header font size, don’t go wimpy. Choose a font size that is big and bold. Let your creativity run wild and choose a size that will provide enough contrast between the header and the paragraph text.

Homepage Rotator Background Color

If your website has a rotator with a background color, make the color dark enough so that the images that scroll through your rotator pop. Choose a color that will give your images enough of a contrast against their background. Once again, don’t go wimpy on us.

Footer

Since your footer contains information that is separate from the main body of your website, make your footer stand out. Whether you want to give it a darker color or header rule, make sure that the contrast between your footer and body proves strong enough so that people can tell the difference between them. Don’t go wimpy!

Contrast is very important in graphic design. It helps separate two elements from each other. And it is very important to your website’s aesthetic appeal. Look for ways to incorporate contrast in your website’s design. We have listed three ideas above to help you get started. And remember, don’t go wimpy on us!

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Friendly: A Distinction of Tricom’s Website Design Approach https://tricom.us/2013/01/28/responsive-a-distinction-of-tricoms-website-design-approach-2/ Mon, 28 Jan 2013 12:00:31 +0000 https://tricom.us/?p=812 We enjoy serving our customers’ website needs. We are friendly. We are easy to talk to. Tricom’s friendliness is what separates us from other companies. We treat our clients with respect. We enjoy speaking with them. If you need a friendly website company, Tricom is happy to speak with you. Let us learn about your …

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We enjoy serving our customers’ website needs. We are friendly. We are easy to talk to.

Tricom’s friendliness is what separates us from other companies. We treat our clients with respect. We enjoy speaking with them.

If you need a friendly website company, Tricom is happy to speak with you. Let us learn about your website needs by filling out our questionnaire.

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Strategically Rolling Out A New Website https://tricom.us/2013/01/26/rolling-out-a-new-website/ Sat, 26 Jan 2013 12:00:55 +0000 https://tricom.us/?p=996 When thinking about building a new website, some people may forget to think about how they will strategically roll out their new website. They focus on building the site but not advertising it. Failure to think about the release of your new website can hinder your website’s acceptance by your constituency. So how can you …

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When thinking about building a new website, some people may forget to think about how they will strategically roll out their new website. They focus on building the site but not advertising it. Failure to think about the release of your new website can hinder your website’s acceptance by your constituency.

So how can you strategically roll out your new website? The following are some ideas to get you started.

End User Training

If your website will serve the needs of a specific group of people, then train them on how to use your new website. If they don’t understand your new website, or the reason you redesigned it, they may not use your website. Adequate training increases the likelihood they will use your website as you intended it to be used.

Website Content Management

Think about who will manage the content for your new website and train them on how to upload new content. If possible, train multiple people as backups in case your main content manager is unavailable to upload content.

Advertisement

So you invested thousands of dollars and weeks of hard work redoing your website but after your website’s launch you find that only ten visitors showed up. Ugh! Advertising can help spread the word that you are releasing a cool new site that people should visit.

A few weeks before you launch may be a good time to really promote your website heavily through your different advertising campaigns. Think about using email marketing, social media, video, print publications, posters, post cards, and word of mouth. You can also purchase advertisements through Google Adwords, on popular blogs, and other platforms.

Google Analytics

As you track your website’s analytics, try to identify content that people like to view. This will help you understand what content people like. Also, be willing to make adjustments to your website as needed.

If you need help with your website, Tricom is happy to speak with you. Let us know about your project by asking for a free quote today.

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Multicultural Marketing https://tricom.us/2013/01/25/multicultural-marketing/ Fri, 25 Jan 2013 12:00:24 +0000 https://tricom.us/?p=984 Multicultural Marketing: A Distinction of Tricom’s Website Design Approach Tricom embraces cultural diversity. It’s who we are, literally! We are multicultural through our family heritage. We love people from different cultures. And we can help with your multicultural marketing needs. How does multiculturalism affect how we approach website design? Ethnicity We value people of different …

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Multicultural Marketing: A Distinction of Tricom’s Website Design Approach

Tricom embraces cultural diversity. It’s who we are, literally! We are multicultural through our family heritage. We love people from different cultures. And we can help with your multicultural marketing needs.

How does multiculturalism affect how we approach website design?

Ethnicity

We value people of different ethnicities. We love multicultural experiences, which means we love people of different cultural heritages. Our multicultural outlook affects how we treat people with respect and dignity.

Cultural Diversification

We recognize the impact of culturally diversifying your website. Depending on your online goals, you may want to reach people from different cultures. We can help you think through how to make your website multi culturally engaging.

Mobile Technology

Tricom understands the importance of meeting the needs of individual cultures. So if one culture prefers mobile websites, then we will help you reach that culture by helping you optimize your WordPress website for mobile devices, such as the iPhone. Tricom will help you build a website to help with your multicultural marketing needs.

Google Translator Tool

Another tool you may consider adding to your website is Google’s Translator Tool. This widget provides a computer-driven translation so that people can read your website’s content in their own native language. Although the translation is not 100% perfect, it does provide helpful translations.

If you need help in thinking about how to make your website assist your multicultural marketing, Tricom is here to help. To get started, ask for your free quote today.

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Project Managing A New Website Build https://tricom.us/2013/01/24/project-managing-a-new-website-build/ Thu, 24 Jan 2013 12:00:15 +0000 https://tricom.us/?p=993 Project managing a new website build doesn’t need to be difficult. Sure, there are multiple people involved, which can lead to miscommunication. Sure, there are deadlines to meet and budgets to stay within. Sure, there are subjective decisions that must be made. But overall, these items can be addressed in an organized fashion through careful …

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Project managing a new website build doesn’t need to be difficult. Sure, there are multiple people involved, which can lead to miscommunication. Sure, there are deadlines to meet and budgets to stay within. Sure, there are subjective decisions that must be made. But overall, these items can be addressed in an organized fashion through careful website project management.

Here are some ways to successfully project manage a new website build:

  • Plan each phase of the website carefully by thinking through potential roadblocks and challenges
  • Identify all the people who must be involved in the website build and communicate regularly with them
  • Schedule bite-sized benchmark goals for the development team rather than giving them too much to do at one time
  • Set expectations of what will be accomplished in writing so that all parties understand what will take place through the website development process
  • Communicate, communicate, communicate!
  • Have fun and don’t take things too seriously
  • Keep the big picture in mind at all phases of the website design
  • Test the website’s functionality to ensure excellent quality

These items are just some of the ways you can successfully project manage your website build. If you need help setting up a new website or redesigning a current website, Tricom is happy to help. We provide excellent website project management. To get started, ask for your free quote today.

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Accessible: A Distinction of Tricom’s Website Design Approach https://tricom.us/2013/01/23/accessibl-a-distinction-of-tricoms-website-design-approach/ Wed, 23 Jan 2013 12:00:55 +0000 https://tricom.us/?p=805 Tricom responds to your phone calls and emails within one business day. We don’t leave your messages unattended. We believe in responding quickly to your website needs. Where other website companies may prefer to have you fill out an online form, Tricom lets you contact us directly through phone or email. We are ready to …

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Tricom responds to your phone calls and emails within one business day. We don’t leave your messages unattended. We believe in responding quickly to your website needs.

Where other website companies may prefer to have you fill out an online form, Tricom lets you contact us directly through phone or email. We are ready to respond to your questions promptly.

If you have a website question, let us know. Tricom is happy to help you. You can email us at info@tricom.us or call 1-972-827-8489.

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