So you have a website but want to get more out of it? Perhaps you get some traffic but would like to kick it up a notch. Or maybe you like your site but want to refine it’s purpose.
The fact that you are reading this post means you care about your audience’s experience on your site. And considering your viewers’ needs proves important. So how do you utilize your website strategically?
Ask yourself why you have a site in the first place. What do you want people to get from visiting your site? What do you hope they will do? Asking these questions surfaces the purpose of your site.
Next, ask yourself how people are to do what you want them to do. If you want them to buy something on your site, try buying something. See if there are any glitches in the buying process. If so, take note and try to fix it.
Another question to ask is who is visiting your site? Is the demographic older or younger? If older, then does your site meet their needs? Are your colors and font sizes appropriate?
Asking these questions will help you understand your website and your constituents better. Knowing the answers to these questions can help you develop a strategy to leverage your website in a more useful way. As you think about your site and the readers it serves, be mindful of your organization’s mission so your website can support your goals.
If you’d like to redesign your website, we are happy to help. To get started, ask for your free quote today.