Writing for the web is not the same as writing for print. They are like the first and second great awakening: totally different. Writing for an online platform requires a different approach for several important reasons.
First, search indexes don’t care about print copy but they do for copy on the web. What works in print may not work for the Internet. So you need to adjust your writing based on the algorithms Google, Bing, and Yahoo use to index your online articles.
Second, electronic messages often need to be shorter than print messages. Page spread may be limited in a company email thus reducing the word count of your announcement. Shorter sentences are often preferred.
Third, online calls to action are different for web due to interactivity. A web article can say “learn more here” a print article can’t. Print articles can provide a phone number or website address. But you can’t press on a piece of paper and then be transported to a webpage. Writing for print is different than writing for web.
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