Tricom’s fourth strategic point is to communicate through social media. Twitter and Facebook are two popular social media platforms. Here are some questions to ask.
1. Does your company already use social media? If so, what are the stated reasons for using social media? And what are the company’s objectives for using social media?
2. How do you want to respond to your social media audience? If there are tweets or Facebook comments, will your company respond to them?
3. What voice will your posts be from? First person or third? Company CEO, Communications Specialist, or “the company.”
4. Has your company allocated a social media budget? Will you leverage paid Facebook advertising? If so, who will manage it?
If you need help with your social media, let us know. We are happy to discuss your social media needs. To get started, ask for your free quote.