In a previous post, we mentioned writing a HTML email campaign is like writing the beginning, middle, and end of a play. This post will discuss the end or resolution. Specifically, it will talk about the call-to-action.
When drafting your email, keep the end in sight. You need to know what you want your readers to do. If not, your time in creating the email proves ineffective.
One common mistake is to not state your call-to-action clearly. For example, if you want your reader to click on a hyperlink but your link is just on one word, then people may not notice the link and therefore will miss your email’s purpose. To fix this, make your link span at least three words so your readers will see it. Or maybe an attractive button may prove even better.
When drafting your HTML email campaign, keep the end part in mind. If you need help with your email campaigns, Tricom is happy to help. To get started, ask for your free quote today.