If you build it, they may not come. Just because you build a great website doesn’t mean people will come to it. You need to create a marketing strategy. And one of those is creating an HTML email campaign.
What is an HTML email campaign? The acronym stands for hypertext markup language. This language allows your emails to be formatted with colors, pictures, and interactive hyperlinks.
Instead of a boring black and white email, HTML email campaigns bring interest and organization to your electronic communication. They allow you to create columns and organize your content in different sections. This allows you to be more clear in your communications.
Some questions to consider when setting up an email campaign are:
-what email application should I use? (I recommend Mailchimp)
-how frequent do I need to deliver emails
-who needs to receive my emails? Do I have their permission to send them my HTML emails?
-what time of day will my audience read my email?
-what content will be most helpful to them?
-how long will setting up these emails take me? And can I sustain my publication schedule over a long period of time?
These are just some of the questions you’ll want to review as you setup your email marketing campaign. If you need help, Tricom is happy to setup your email campaign. Ask for your free quote today.