Passive verbs are like weeds. And your website is like a garden. The two don’t go well together. Yes, I used two of them in the first two sentences, so they sometimes fit. But not as a general rule of green thumb.
As you recall, passive verbs are words like: is, are, were, and was. These equative verbs make it more difficult to determine the subject performing the action. Passive verbs muddy up your writing so don’t use them on your website.
Like a thorny weed, passive verbs catch the readers eyes and slows down the flow. Rather than gliding through a paragraph with ease, passive verbs make the reader stop and figure out the subject performing the action. By weeding out passive verbs, the writer cultivates well their website’s garden.
If you need help cultivating the marketing copy on your website, we are happy to help. We have professional gardeners to help. To get started, ask for your free quote today.