Tricom offers a five-point plan to help companies and non-profits with their communications. Although not comprehensive or prescriptive, these five strategies offer a means of sharing information to others. They provide reliable and efficient ways to keep people updated with important events and news items.
This is the first of a series of five blog posts. So stay tuned to read about the rest of Tricom’s five-part communications plan. The following outlines the first part of this plan.
Update your company’s website. This should be your first priority. Here are some questions to ask as you plan your website revamp.
1. When did you last update your website? Five, seven, or ten years ago? A lot has changed since the time of AOL and Netscape. Pinpointing the age of your website will help you identify potential weaknesses.
2. What is your website traffic demographic and other key metrics? Don’t know? Then find out soon by installing an analytics tracking software to gauge user habits and characteristics. Learning these metrics will show you your website’s growth rate, or decline.
3. Identify your organization’s online goals. Figure out the big picture of what you hope to accomplish before discussing how you want the website to change. Understanding your big goals will determine what your website will look like and how it will function.
4. Get feedback from others. Ask them for their candid thoughts. And listen to what they say without getting defensive.
These are just some general questions to get you started down the road of redoing your website. Got more questions we should be asking? We’d love to hear your answers. Contact us at firstname.lastname@example.org.
And if you need help with updating your website, let us know. To get started, ask for your free quote.