I love to be near my son. And he loves to have me close to him. When I walk away from him, he cries. My proximity to him provides comfort.
Proximity between people matters. We feel closer to those we spend time with. Although in-person meetings are better, technologies such as the phone and Google Chat help us connect with others.
Proximity also matters in graphic design. Moving objects in a design together helps organize the content. And creating separation by inserting white space between objects help differentiate between one group of information and the other. In her book, The Non-Designers Design Book, Robin Williams discusses the principle of proximity. Check out her book for more information.
As this four-part series on graphic design concludes, I want to thank Robin for writing her book and teaching me the importance of CRAP: Contrast, Repetition, Alignment, and Proximity. I love this acronym she came up with. Simple but catchy. And most important, it reminds me of these four important parts of good design.
If you need help with your CRAP, we’d love to help. To get started, ask for your free quote today.