I repeat words for my four-month-old son. Repetition helps him identify sounds. It teaches him the different words I want him to learn such as dada and mama.
Like babies, adults learn by repetition. We practice over and over to hone our skills. We use repetition to become better.
So it goes with repetition in graphic design. In her book, The Non-Designer’s Design Book, Robin Williams discusses the importance of using repetition in graphic design. She provides examples of how repetition strengthens composition and provides unity in an advertisement or other design work.
For example, maintaining the same font face, color, and size is a form of repetition. It would look weird to have ten font types in one advertisement brochure. Keeping your font selection to two or three font types provides unity to the composition.
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