Contrasting ideas help us see the benefits and weaknesses of both sides. Put next to each other, these contrasts often prove helpful in understanding the important points of an argument. Contrast helps sharpen our perspectives.
Contrast is also important in graphic design. In her book, The Non-Designers Design Book, Robin Williams explains how to use contrast to make your graphic designs more attractive. Contrast provides an important aesthetic look to your advertisement.
Contrast also helps organize your content. It helps you group items together. It creates necessary separation between content in your tri fold brochures or other promotional materials.
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