Don’t judge a book by its cover? How about an email by its subject line? Is the title of your electronic message that important?
If your subject line contains certain phrases that seem “spammy,” then Baracuda or other spam servers may block your message from delivering to your intended recipient. When this occurs, your email will not achieve your communication goals.
So what constitutes a good subject line? The answer is one that encourages your readers to open the email. It should be succinct, clever, and contain a snapshot of the reason for your email.
Choose your subject lines wisely. And if you need assistance with your email campaigns, let us know. To get started, please complete the Work Request Form.